Mazda3 Design Forum: the 2009 Mazda3 aerodynamics

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Uploaded by on Sep 24, 2009

Laurens van den Acker, former Head of Mazda Design explains how the engineering and design teams worked together on the Mazda3 front end. The engineers wanted to reduce air intake; the designers aspired for a sporty design. Watch the video to see how they met both these needs and visit http://www.newmazda3.com to see more of the 2009 Mazda3.

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  • I just don't care for the big black plastic smile, they should have color-coded that.

  • That's all fine and dandy, but it ain't no sports car and it doesn't look sporty. Mainly because of its front end.

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