"Evaluating Visual Marketing" with Michel Wedel, Oct 16, 2009, Washington, D.C.

What draws your attention when youre shopping? When youre online? When youre looking at a print ad? Does that attention-grabber build or destroy brand value? Wedel will discuss latest research techniques for studying the impact of visuals in advertising, website design and shelf lay-out, and will discuss the impact of findings on brands. ---

Register at
http://guest.cvent.com/EVENTS/Info/Summary.aspx?e=12aab430-ec68-4848-8866-ed0...
Get more formation on the thought leadership series at http://www.smith.umd.edu/thoughtleadership/
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Discover big ideas for thoughtful leaders at the ThoughtLeadership@Smith Speaker Series. The Smith Schools world-class faculty discuss their latest research on topics of broad interest and importance.

Each presentation is followed by an opportunity to network with alumni and regional business leaders at one of Smiths convenient local campuses in Washington, D.C., or Baltimore, Md.

Breakfast begins at 8 a.m.; presentations begin at 8:30 a.m. and are followed by a Q&A period concluding at 10 a.m. Cost is $25 for the general public, $15 for Smith School alumni and $10 for current students unless otherwise noted (includes continental breakfast). Attend two sessions and receive $5 off the total price; attend three sessions and receive $10 off the total price.

Washington, D.C.
Ronald Reagan Federal Building
1300 Pennsylvania Avenue, N.W.
Federal Triangle Metro stop

Category:

Education

Tags:

• marketing
• visual
• michel wedel
• thought leadership

[landrock2002]

He was very popular in Japan as one of the strongest Kyokushin Karate players and rival of Andi Hug (K-1) and Kancho Matsui. We were at that time big fan of him and I personally have never seen such a hard puncher like him. Not only being strong, he was also noted for his wonderful and modest personality. I am so grad to see that he is doing very fine at his academic society. Really he is wonderful. From his fan in Japan