Consumers want to know more about the people who produce their food. No one tells this story more effectively than those who live it 24/7.
When the decision was made to produce these television ads, the call went out to livestock-producing Farm Bureau members in Kansas: Wanna be on TV and share your story?
To an individual, the Farm Bureau members who appear in these ads, recognized it as an opportunity and their responsibility to share their story, even if it takes them out of their comfort zone. Lets face it, most people would get a little nervous around lights, cameras and microphones! Farmers and ranchers are no different.
Initial trepidation and camera shyness gave way to enthusiasm and the end product are messages that are authentic, genuine and utterly believable.
Visit www.kfb.org to obtain a copy of the Kansas Farm Bureau television documentary, The Care & Feeding of Farm Animals.
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