The Voice of the Resort Customer

Cindy Estis Green of the Estis Group discusses the findings of the latest HSMAI Resort Best Practices Initiative study. Estis Green discusses the results of interviews with meeting planners, travel agents, and leisure travelers, on their perspectives of resorts today.

The HSMAI Resort Best Practice Initiative is a series of unique benchmarking studies prepared for subscribing resorts. It provides up-to-date information on current best practices and future trends that gives a resort insights into marketing techniques used successfully by others.

With recommendations and action steps that will advise subscribers on how to apply successful and proven tactics to their own sales and marketing strategies, each report has significant benefits.

For more on the best practices initiative, visit http://www.hsmairesortbestpractices.com.

For additional information on HSMAI's resources for resort sales and marketing profiessionals, visit http://www.resortmarketing.org.

Category:

Travel & Events

Tags:

• HSMAI
• Resort
• Marketing
• sales
• marketing
• hotels
• resorts
• meeting
• planners
• travel
• agents