Excerpts from:
a) Jennifer Houston, President, Waggener Edstrom Worldwide demonstrates the twendz (free on www.twendz.com) and twendzpro tools that can monitor twitter volume, velocity and sentiment on any subject
b) Madhuri Sen, Managing Director, Waggener Edstrom India runs a social influence systems audit with session participants to assess their readiness to manage such programs. What are the questions that companies need to be asking of themselves.
To view parts 1 and 2, please use the following links:
Part 1: http://www.youtube.com/watch?v=WFdgkz7ZJ7M
Part 2: http://www.youtube.com/watch?v=SdftDdkjN00
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