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Optimizing Ecommerce Product Images with Bryan Eisenberg

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Uploaded by on Jun 25, 2008

Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer.

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  • Thank Orlando. very interesting we will have to have a look at our web site and make a few changes.

  • BUt what if the Product Photos look nicer than the product in real life? Doesnt it will get the customer angry? It happen with the Woman models... i think that if i buy aproduct i want to see the more realistic photo of the product, because it seems to be better than in real life there will be a dissapointing

  • Very glad I saw this, nice job Ralph. Bryan always has a concise and well considered opinion. This is one more must see video from WMT

  • excellent content. well presented.

  • Very informative video from two marketing masters. Thanks for sharing!

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