Music Makes Us: Thom Yorke

"As a cultural event that inspires music fans everywhere, the GRAMMY Awards telecast is an opportunity to 'celebrate the music that makes us,' the way it makes us feel and the impact it has on our lives," said Evan Greene, Chief Marketing Officer of The Recording Academy. "This year's ad campaign brings this idea to life by highlighting the songs that influence and inspire several artists whose music has made a lasting impact on music lovers worldwide — creating even greater anticipation for Music's Biggest Night®."

This fully integrated campaign includes TV, out of home, print and interactive advertisements and will highlight the songs that have influenced the people that have, in turn, influenced us. Portraits of diverse musicians — including Lil Wayne, Rihanna, Stevie Wonder, and Thom Yorke of Radiohead — are created using song titles that have inspired them in their careers and lives.

"We all have a song that inspires us, drives us or makes us feel better — music that makes you the person you are," said Rob Schwartz, executive creative director at TBWA\Chiat\Day. "This campaign celebrates the influence that music has on every one of us and asks the question: Do we make great music or does great music make us?"

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[onehellofaband]

do you think that thom yorke cares if radiohead didn´t won that album of the year grammy?

do you think that radiohead cares about winning awards?

they care for doing the best music that they can and its very clear

also the grammy have lost his credibility since many years ago

so dont say who should have won the grammy

its pure shit

[Ryan Thomas]

C'mon guys. You know nobody wins these arguments. If you like Radiohead, great. If you don't, great. Let's all listen to what we want and get on with it. Taste in music is one of the most subjective things on the planet. There's no point spouting "this is crap" or "these guys ripped off these guys" or "you probably listen to shit".

[Eduardo Torres]

You all Radiohead fans should thank for David Bowie's existance, otherwise Yorke wouldnt start writing music.

[bob smutt]

he didn't have anything to do with the song "kill bill vol. 4". You're thinking "The White Flash"

[TheOneartist]

It's so ironic that he did an ad for the Grammy's. I mean, the Black-Eyed Peas fucking won a Grammy for "I Gotta Feeling", and yet the lyrics are horrible. And when you see them put Lil Wayne on the spotlight all the time, now that's something to really facepalm about.

[Antonio Torres]

Thom Yorke reaction when winning the Grammy for "Ok computer": "prrrr..... never saw it and couldn't care less".....

[AzQ22]

My mother said,

To get things done,

You better not mess with Major Thom! :D

[ztoigo]

it was something thom yorke did with modeselektor

[Paula Contreras]

from what i know..kill bill vol 4 is a song from a group called Modeselektor. i know that thom likes them, so...

[harrytheblurfan]

what the heck is with the kill bill vol 4 thing? please tell me that i'm not the only who saw that.

[jaywilliams2005]

Good thing the guy isn't in the voiceover industry huh ^^

[alvareo92]

Why? What's wrong with it?