The Trip, 1940's chevrolet car commercial vivid Technicolour

http://www.myxboxhacks.com

In this 1939 short, a suburban California family gets all dressed up to drive their new 1940 Chevrolet to see grandma and grandpa, who still live on the family farm. Dad's in a suit and tie, and Mom has on a dressy dress and chic hat. Are they dressed up to go see the grandparents or are they dressed up to ride in their new Chevrolet? They pack their expensive looking luggage in the trunk This family has money to spend. When we think of the 1930's and families on the road, we're more likely to think of the old Model T in "The Grapes of Wrath" than of this affluent nuclear family. Is this image pure fantasy, or was America truly coming out of the Depression in 1939? The announcer mentions the car's"utmost economy" but that's not the real message of the ad. The Chevrolet symbolizes comfort (the kids asleep in the back seat), glamour, conspicuous consumption and personal mobility. The farm is another affluent place from what we see of it. Grandma and Grandpa sure don't resemble WPA photographs of dustbowl farmers, although who knows? Americans wanted to put the poverty and deprivation of the 30s behind them and this ad with its conspicuous display of wealth reflects that longing.


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Category:

Autos & Vehicles

Tags:

• old
• vintage
• chevrolet
• commercial
• tv
• television
• 1939
• 1940
• family
• car
• auto
• automobile
• techicolour
• technicolor

[GusTheBus82]

i wish i could live in that time era, it seems like everything was more calm, and innocent, all the family sat down together to listen to radio or the tv!no internet, cell phones, laptops, twitter,myspace to complicate life!!

[SandShinobi535]

I find it very odd that commercials around the 1950s-60s didn't show any color whatsoever and commercials in the 1940s did..

[theredarrow78]

My parents had a 1940 Chevy, so my first car ride was in one of these cars.

[UnbreakableFury1]

i wish i lived in the 40s

[igottwopeepees]

Screw this time era. The chicks were so ugly.

[igottwopeepees]

@SandShinobi535

Yah technicolor........for some reason technicolor scared me as a kid. Today it just gives me the heeby jeebies

[HallucigeniaIV]

Why do people in the 40's talked like that?

[TimeOutGirls]

Those were different times. To me, better times. Now America faces horrid times with Obama and his Socialist wrecking crew out to destroy America. Good luck to us all.

[themredweirdoshow]

Yes, America WAS coming out of the Depression in the late 1930s. Many wrongly claim WWII did it all a bit later, but no, we could have done just fine without it. And why were we recovering so well? Because FDR had big business paying 90% of it's tax obligation, that's why! (These days it's more like 40%.) Oh, for the good old days of the rich having to pay their fair share.

[fromthesidelines]

That's because this was a THEATRICAL advertisement, 'sand' (most of them were filmed in Technicolor, especially these auto ads)- television was still in the "experimental" stage, and didn't really begin until after World War II. Even then, there were no color broadcast facilities [NBC was the first national network to telecast color shows, on a VERY limited basis, in late 1953- the other networks didn't "catch up" with them until the mid-'60s]. Color commercials were seen sparingly in the '50s.

[MaximusNYC]

@Ragrog105 Food portions were actually smaller back then. And people weren't as fat!

[MaximusNYC]

@globehunter2 That's how it looks in films. Doesn't mean it was like that in real life.