Unlocking the Fortune at the Bottom of the Pyramid
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Uploaded by whythawk on May 15, 2007
In 2005 Professor CK Prahalad, of the University of Michigan Business School, released a book entitled "The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits" and suddenly nothing was the same anymore. Suddenly the Indians and Chinese weren't outcompeting the West based on cheap labour, but because their own people were so poor that their manufacturers had no choice but to develop efficient low-cost high-value products for them.
The informal market constitutes a significant business investment opportunity; one that a wise investor would do well to recognise. Opportunities in the informal sector rapidly translate into new business models that work for everyone.
Unlocking the Fortune at the Bottom of the Pyramid is the introduction to a seminar produced by Whythawk Ratings (http://www.whythawk.com/) on the emerging market in South Africa.
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Africa is on the threshold. We need to redefine the way we think about the Sub-Saharan continent. Recognizing just that is the beginning. Unfortunately, this lovely video doesn't make a compelling case, but South Africa, Nigeria, Kenya, Angola, a few others are obvious foci for those with eyes to see the opportunities in lower-income countries.
thelex001 2 years ago