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This Dark Endeavour

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Uploaded on Oct 20, 2011

Dentsu Canada has created a unique augmented reality experience at Indigo, Chapters and Coles bookstores across Canada. Using the newest technology in mobile apps: markerless AR, the installation promotes the release of Kenneth Oppel's novel, This Dark Endeavour. Participants can also experience a similar augmented reality animation using their webcam at home.

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