Roca Barcelona Gallery. "Rituals"

Agency: Tiempo BBDO Barcelona
http://www.tiempobbdo.com/
As we go through our lives, each day often has a similar rhythm. Getting ready in the morning, coming home in the evening, getting ready to go out: we follow the same rituals of behaviour from one day to the next. And the bathroom is a vital part of many of these rituals. Some of the most important moments of our day -- and of our lives -- take place in them.
With these philosophy we develop RITUALS. An interactive installation based on all the different meaningful everyday in bathrooms. It consist of full-scale projections that get "steamed up" which can then be "wipe away" in real time depending on the movement of the viewers. 40 minutes of images projected on a 10m x 3m screen.

- Media Innovation -- Gold -- Premios Eficacia 2010 (Spanish Efi)
- Design -- Gold -- "Rituals" -- CANNES 2010.
- Design -- Silver -- PIAF AWARDS 2010 (Prague)
- Audiovisuals -- Bronze -- FIAP 2010.
- And other local Spanish festivals awards and metions.

Category:

Film & Animation

Tags:

• Tiempo BBDO Barcelona
• Roca
• Roca Barcelona Gallery
• Batroom
• Rituals
• Architecture
• Interior Design
• Design
• Brand Experience
• Branded Content
• Interactive