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Value Stream Mapping your Customer Value Stream in Lean

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Uploaded by on Feb 27, 2011

An overview of how the Value Stream in Lean Marketing differs and how the 5Cs of Driving Market Share is used. The 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Learn more...

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