What's Lupus? (1999)

A decade ago, Publicis Groupe's Saatchi & Saatchi and sister agencies became leaders in creativity for lupus when they took over the communications work begun by advertising agency D'Arcy Masius Benton & Bowles that included the creation of the iconic orange loop for lupus awareness.

This year the S.L.E. Lupus Foundation honors Saatchi & Saatchi worldwide CEO, Kevin Roberts, for continued pro bono commitment to shaping the words and visuals that so powerfully communicate the challenges and aspirations of the lupus cause.

Category:

Nonprofits & Activism

[MuskPumpkin]

Also, as you know 1/10 of folks w/Lupus are men. I'm one of those men. So please, I hope you all are considering that it doesn't help anything to leave us, & the undiagnosed, invisible, rendered non-existent. And thanks for that

[MuskPumpkin]

As a past public health officer, & grassroots community health educator & hospital clinician, & living with Lupus, I can only say I hope to the heavens that your awareness (& education?) spots are MUCH better now than this one

[Breana9109]

I love commercials from the 90's.lol this one has whitney in the background....takes me back to better times. ..... o and i have lupus....

[bkganstalova]

i have lupus...

[MrsSlumdog]

Shame on you and be careful with words like that!