Close The Digital Divide between your customers and your business

Close The Digital Divide between your customers and your business
- Change, adaptation and staying at the edge are necessary to stay relevant

Some ways businesses are lagging behind:

Still using E-newsletters and not blogs to present content (Why not both, if you can't give up the e-newsletter? It is no addition work to give huge added value for your content)
Still designing websites in all flash/video, not considering usability, SEO or building sustainable traffic
Still blasting out press releases designed for traditional media to bloggers
Still trying to apply mass-marketing techniques to the social web
Still thinking the TV-to-consumer model is not forever broken
Still using push marketing online instead of pull
Still not thinking through what a website's function should be, and just throwing something together
Still not using Social Media

Category:

Education

Tags:

• Digital Divide
• Marketing
• SEO
• APPs
• Mobile Websites
• Blockbuster