TEDxFruitvale - Gerardo Reyes-Chavez - Making Corporations Pay

The Coalition of Immokalee Workers represents tomato pickers in Florida, a group with seemingly no power in our society. Yet the CIW has moved some of the largest corporations in the world to pay Florida workers a penny a pound more for their efforts -- which adds up to serious money -- as well as institute safe and fair labor practices.

About Gerardo Reyes-Chavez, leader and organizer, Coalition of Immokalee Workers:
Gerardo has worked in the fields since age 11, first as a peasant farmer in Zacatecas, Mexico, and then in the fields of Florida
picking oranges, tomatoes, and watermelon. He joined the Coalition of
Immokalee Workers shortly after his arrival in the United States in 2000.
Since then Gerardo has been a key leader of the CIW, his work focusing both at the community level, mobilizing the Immokalee community
around national actions in the CIW's Campaign for Fair Food, and more
broadly at the consumer level across the country, raising awareness
in support of the Campaign through presentations, workshops, and
speeches. Gerardo has helped investigate several modern-day slavery
operations, including going undercover to work on tomato farms and
interviewing workers who have escaped from violent, brutal operations.
He is today a key member of the CIW's negotiating team in talks with
retail food and tomato industry leaders and has been instrumental in
forging many of the CIW's Fair Food agreements.

This talk opened Session Three: Money for TEDxFruitvale, which was held on October 14, 2011 at Mills College in Oakland, CA. The conference's theme was Harvesting Change, and it focused on farmworkers, labor and other social justice movements, and fair labor practices in business.
http://www.tedxfruitvale.org/


About TEDx, x = independently organized event:

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.*
(*Subject to certain rules and regulations)

Category:

Nonprofits & Activism

Tags:

• TEDx
• TEDxFruitvale
• USA
• English
• Business
• Global Issues
• Social Change
• Food
• sustainability
• labor
• farmworkers
• global issues
• human rights
• Immokalee

[erik4727]

I wish more people would see this instead of angry white assholes spreading their propaganda

[166Lilly]

The CIW is one of the best grassroot organizations around. They have made incredible strides in dismantling a terrible system of exploitation. All eyes should be on them. Florida is just the beginning.

[pandabears587]

the only reason you don't like this is because the reality behind our cheap food is painful to hear. $0.40 cents for a 32-pound bucket of tomatoes? just like he said, it's slavery. keeping eating at mcdonald and keep shopping at walmart and you will continue supporting these people and their families. forget worker's rights and safety, not to mention environmental degradation, you get to pay the lowest price at the super market.

please step up and do the right thing.