2010 Effie Case Studies: Ideas That Worked, Part II
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Uploaded by EffieWorldwide on Nov 10, 2010
Effie Worldwide in partnership with YouTube -
Learn how three award-winning campaigns arrived at their big ideas, effectively brought those ideas to life in engaging and interactive ways and achieved real marketplace results.
Featured Cases Include:
* EA Sports & Heat- "EA Sports' The Win"
-Scott Redick, Director of Strategy, Heat
-Steve Stone, Executive Creative Director, Heat
* Kraft Beverages/Capri Sun & Ogilvy & Mather- "Respect The Pouch"
-Joan Dufresne, Sr Planner, Group Planning Director, Ogilvy & Mather
© Effie Worldwide, Inc. All Rights Reserved.
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