Power to the Pixel 2009: Martin Elricsson

EXTENDING THE EXPERIENCE: THE NEW STORYTELLERS
Presentations and roundtable discussion

What kind of experience does todays film audience want and what can be done with existing technologies?

Interactive tools, emails, text and voicemail, mobile apps and geo-locational services can connect an audience to characters. Live events and alternate reality games can bring the audience into the world of a film and extend the storytelling experience. The more filmmakers can extend their vision into the world of the audience, the more rooted the audience becomes in the experience of the film.

But how do you know how much to give them? Mystery will bring people into your world, but for your cross-media audience, there is an implicit promise of a clear correlation between how much that audience gives of their time, of their own interactions and emails and phone calls, their trips to places where they are promised live experiences and how much they get back. You must dazzle them with innovate storytelling techniques but you also need to reward them with meaningful emotional content and layers of reveal.

Leading story architects of some of the worlds most successful extended story experiences The Dark Knight, The Truth About Marika and Xi demonstrate how to bring a fictional world into the lives of the audience.

Category:

Film & Animation

Tags:

• pttp
• pttp09
• power to the pixel
• film
• innovation
• digital
• cross-media
• transmedia
• martin elricsson
• truth about marika
• the company p
• interactive
• larp