Janet Jackson Returns as Blackglama 'Legend'

Janet Jackson, the incumbent, becomes the first legend to be featured in Blackglama's "What Becomes A Legend Most" campaign for two consecutive years. ET goes behind the scenes of Janet's photo shoot with commentary by the "Legend" herself, Brandon Sun, and Blackglama president Joe Morelli.

"It became clear in our discussions of who the Legend should be this year, that continuing the momentum with Janet made complete sense," says Joe Morelli, CEO of Blackglama. "She embodies glamour, luxury and sophistication, everything that Blackglama stands for."

Last year's campaign thrust Janet Jackson amongst some of the world's most legendary entertainers who have starred in the popular Blackglama "What Becomes a Legend Most?" campaign. The initiative was revived by noted advertising agency Laspata DeCaro, and ads were photographed by Rocco Laspata.


"The primary difference is that the initial campaigns were focused on a singular image -- a legend and a coat," says Charles DeCaro. "Our recent branding iterations have evolved imparting a distinct fashion sensibility. Multiple images showcase innovative designs and the relevant multi-faceted ways Blackglama - as a product - can be appropriated."


The first ad debuts in the September issue of W Magazine

Last year's campaign: http://www.youtube.com/watch?v=JfCoh6zLA94

Suck on that PETA.

Category:

Entertainment

Tags:

• Janet
• Jackson
• Blackglama
• Campaign
• 2011
• Rocco
• Laspata

[LyssaBee2k11]

Janet u will forever be the queen..not just of pop.Everything. You've done it all and you deserve everything that comes your way. You're the best and i will love u forever!

[janfan86]

Congrats to you Janet :) Love the shots with the different furs... work it diva, work it :)

[Naedilla37]

Wow Janet is so beautiful and she rocked that photo shoot. I love her honesty when she talks on any interview. she looks great in all those photos, amazing. Love u Janet

[NaeLoveMJJackson]

@glennirish gosh you dont gotta be so rude.. i mean at least she got success and fame. wat you got?? i mean she may not have the fame her brother did . i mean a least she gotta name known like her brother did.. again wat you got. until you get a star in hollwood then you try and say somethin. and how you know she dont feel the same about you.... :?

[NaeLoveMJJackson]

omg janet 2 glasses of wine with a lil bit of breakfast and lil bit of lunch... a girl gotta eat and and drink lil wine wright!! lol ;d

[anti00pop]

Peta is sad. Janet has contributed millions of dollars to so many causes. She has donated millions find a cure for aids. She has donated millions to NAACP and put many people through college. She has donated millions to America's promise and helped homeless needy children. She has even helped with the "It gets better", for teens to get help. Her music has changed the world. What have any of the people in Peta done to make the world better? NOTHING! They don't help their cause by insulting others

[anti00pop]

Peta is sad. Janet has contributed millions of dollars to so many causes. She has donated millions find a cure for aids. She has donated millions to NAACP and put many people through college. She has donated millions to America's promise and helped homeless needy children. She has even helped with the "It gets better", for teens to get help. Her music has changed the world. What have any of the people in Peta done to make the world better? NOTHING! They don't help their cause by insulting others

[glennirish]

@MegaPoohbear1996 pitty she has no brains

[glennirish]

@jazzywidthesmilez very very real,,i have lost all respect for her now

[glennirish]

Janet jackson is an evil fur hag for doing blackglama Janet Jackson’s advert, for skinned-alive animals who’ve been cunningly fashioned into over-priced coats,,FUCK YOU JANET!!!!

you are not half the person your brother was

[PurpleToilets]

2:49. gosh she is so adorable. <3

love you booty.

[TahveyIngram1814]

welp there goes my self essteem LOL!! goodness she is STUNNING and BEAUTIFUL