Points Phone Guard TV Commercial

Points Phone Guard is a service that prevents your mobile device from being hacked. Our client wanted to create a commercial that conveyed this in a humorous scenario. To begin this we created the PPG character, a mobile phone with a life of its own.

Extensive pre-visualisation was the key to this spot for Points Phone Guard. With a nod to The Matrix, the special agent character was filmed in our green screen studio in six separate poses at various distances to camera, then composited together to appear as if the poses were in the same space. The three backgrounds were made up of elements from different photographs, brought into Photoshop for additional clean-up. Camera shake was tracked from live-action handheld footage onto the scenes. The 3D phone was modelled in Cinema 4D by lead artist Joe Surachet with eye movements controlled in After Effects. Final passes for lighting details, 2D shadows, motion blur and colour correction helped seal the illusion.

Oh by the way, the guy that gets tackled in the super market scene is actually our creative director Adrian Scott.

A complete breakdown of how we made this commercial is available in our blog.

Category:

Science & Technology

Tags:

• points
• phone
• guard
• funny
• tv
• commercial
• 3D
• animation
• supermarket
• tackle
• green
• screen
• compositing