4. Word-of-mouth advertising - MediaCom's The Insider: The Impact and Influence of Social Media

How does Facebook provide word-of-mouth marketing at scale?

Social media platforms such as Facebook have changed consumer behaviours. For the first time, audiences are having two-way conversations with brands and connecting with fellow brand advocates online. But what are consumers talking about and what does this mean for advertisers?

In this clip, MediaCom talks to Carolyn Everson, Vice President, Global Marketing Solutions, Facebook, about how advertisers can benefit from this word-of-mouth marketing at scale.

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The Impact and Influence of Social Media:

With Carolyn Everson, Vice President, Global Marketing Solutions at Facebook; Sara Devine, Manager Digital Media Integration, VW Marketing Volkswagen of America, Inc.; and Sloan Broderick, Director of Innovation, MediaCom Interaction USA.

Moderated by Michael Kassan, Chairman and CEO, MediaLink LLC.

Part of MediaCom's The Insider series.

The full webcast can be seen here on our website http://www.mediacom.com/en/news--insights/the-insider/webcast/live-stream.aspx

To sign up for our The Insider program, MediaCom's quarterly communications programme to help advertisers understand the latest trends and topics in the media industry, click here: http://www.mediacom.com/en/news--insights/newsletter-and-webcast-sign-up.aspx

Category:

People & Blogs

Tags:

• Carolyn Everson
• Facebook
• Sara Devine
• Volkswagen
• VW
• Sloan Broderick
• MediaCom Interaction
• Michael Kassan
• MediaCom
• MediaCom Global
• MediaComGlobal
• Marketing
• Media
• Social Media
• Social Networking
• Media buying
• Media Planning