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CEO of COWI Lars-Peter Søbye explains the COWI brand

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Uploaded by on Sep 1, 2009

COWI's brand makes it easy for our clients to recognize us all over the world. We have developed a toolbox that help us define and maintain our brand. We call it Brand Architecture. In this video, CEO of COWI Lars-Peter Søbye explains what brand architechture in COWI is about. You can also read more about it on out website: www.cowi.com.

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