Nathan Williams on Building Client Loyalty

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Uploaded by on Aug 24, 2009

clAre you missing out on the Ultimate Competitive Advantage in Business?

It doesn't matter what business you're in - the end goal of all business is to get and keep customers. To do this profitably, you need to stand out from the crowd. Sounds simple enough..but many businesses appear to forget this and fail to implement strategies to differentiate, and profitably grow their client base.

Small Business Workshop Tickets online at http://www.social-e-ticket.com.au/events_view1.php?ecPath=53

Why should I buy from you?

- If they are not saying it, customers are certainly thinking it. Customers hold all the power and decide what value is thanks to the internet, they can compare businesses at the click of a mouse. You need a compelling reason for people to buy from you

- Only 6% of customers believe corporate advertising - as customers become more cynical, you need a way of building trust and overcoming any fears they may have about doing business with you.

- Most businesses misuse their sales and marketing activities and suffer from the leaky bucket syndrome

- Most business fail to understand why customers buy (or dont buy) from them because they are too busy talking at them

If you want to survive, give your customers what you think they want. But if you want to thrive, actually understand what they want and give it to them. The problem is, most customers wont tell you directly what they think buyers are liars.


What you will learn is practical strategies on:

• The link between the 3 customer Rs relationships, retention and referrals
• How to enjoy the best competitive advantage in business
• Why customers buy, stay and leave
• How to save money on traditional forms of marketing and advertising
• Smart questions to ask your clients and prospects

Hear about:

• The business that enjoyed a return of 100 times their investment through effective communication with prospective clients
• The business that generates sales from 10% of contacts with their existing clients through a simple courtesy call
• The business that reactivated a major client after being blacklisted without their knowledge
Why Should You Attend?
• You want to build a more referable business
• You want to enjoy the best competitive advantage and bullet proof your business
• You are open to new ideas and are prepared to implement new strategies
• You want to tap into a network of proactive business owners & entrepreneurs

Nathan is prepared to offer one lucky attendee a complimentary Customer Relationship Audit valued at $500

Please come prepared with your questions for an interactive session that will generate immediate take home benefit.

BOOK NOW at http://www.social-e-ticket.com.au/events_view1.php?ecPath=53

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