Rishad Tobaccowala serves on the VivaKi executive management board, where he oversees innovation and reinvention efforts across all VivaKi brands, including: Denuo, Digitas, Razorfish, Starcom MediaVest Group (SMG) and ZenithOptimedia.
Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five "Marketing Innovators."
In this interview, Rishad talks about what is changing media today, the future of the agency business and cultural shifts that need to take place to support the changing media landscape.
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