Evergreen Product Launch Formula

http://blog.kajabi.com/demystifying-the-perpetual-product-launch-vid

The Product Launch Formula is one in which you, capture one's email address, give away free content, and present them with your sales page. This formula typically unravels itself over 1-2 weeks. During this process, a handful of other marketers blast their email list touting how great the product is (which creates some third party social proof).

This sequence or "formula" has proven itself as a great way of selling products online. Though the internet has afixed itself as a more normal means of transacting business and delivering value, skepticism still rears its head in the minds of many consumers. Because the product launch formula gives away free content over time (building affinity), and has other marketers backing the product through email, skepticism begins to fade by the time one lands on the sales page.

So why doesn't everyone conduct a product launch every day? If this works, why do most "guru" marketers conduct only a few product launches per year?

Scarcity is one reason. Giving away a product once per year is the perfect tool for converting those who are on the fence. But mainly, people only do a few launches per year because of two factors: (i) people, and (ii) time.

Traditional product launches take time. It also rquires management and coordination with people (affiliates/JV Partners). Because of these two elements, many marketers only do a few "product launches" per year.

But what if the product you're selling isn't priced so aggressively that it requires third party proof in the form of affiliates?

But what if you could automate the entire product launch process? What if you could take people every day through an automated product launch without lifting a finger? Is this even possible?

Yes, it's called a Perpetual Product Launch.

In this video we'll reveal the nature of Perpetual Product Launches and how to create them in the push of a button. Literally.

Enjoy this video!

Leave a comment below and let us know what you thought! We're here reading your comments & questions, and replying back (scroll down to read all our responses!), talk with you soon! :)

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Tags:

• product launch formula
• evergreen
• kajabi
• jeff walker
• plf
• evergreen product launch
• evergreen launch
• drip content
• drip launch
• evergreen product
• kajabiapp

[SABlueprint]

Thanks for the walkthrough.  Great information!

[constructionschedule]

This is an EXCELLENT tool with many options to help you in your business! The EverGreen mode / Perpetual launch mode is SWEET!

Excellent Job ... Team Kajabi