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Don't Buy Traffic, Buy Intent! -- with John Marshall

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Uploaded by on Feb 1, 2008

When you buy traffic indiscriminately, you waste money on 'traffic' that doesn't convert well. Rather, says John Marshall, when you're purchasing ads, think of it as purchasing 'intent.' He explains with an illustration of advertising for marshmallow guns.

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Howto & Style

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  • Good video, Jhon Marshall is a professional in marketing, his site has a lot of instructive material.

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