The promotional video spot, was produced in June 2011 in Havana, Cuba, by a group of students at the EICTV - the International Film and Television School of San Antonio de los Baños, in cooperation with UNESCO Office in Havana. Based on briefings that UNESCO Office in Havana provided to the EICTV students about background about and objectives of the Convention, the video spot is a creative visual interpretation by the EICTV students of the Convention's raison d'être.
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