Jumpstart Series: Making Social Strategic

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Uploaded by on Jul 20, 2011

Whether you have a full social media team, you're just hiring your first community manager, or you are thinking of devoting more staff time to setting up a social media presence, there should always be one question you ask when jumpstarting social program: What is the goal?

Tom Kuplic, Account Supervisor of Social Media and PR at LSB discusses how companies can think beyond followers and friends to make social media strategic in this new Jumpstart Series video.

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Education

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