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World Carfree Day in São Paulo 2007

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Uploaded by on Feb 12, 2008

What:
Communicate the World Carfree Day in São Paulo, one of the most polluted cities in the world.


How:
We wrote our message by cleaning off the grime caused by pollution in one of the city's busiest tunnels.
WALK.
RIDE A BIKE.
TAKE THE BUS.
USE THE SUBWAY.
FOR LESS POLLUTION -- 9/22 -- WORLD CARFREE DAY

Lew'Lara / TBWA
reverse graffiti
Dia Mundial sem Carro

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All Comments (5)

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  • Fab film. I'd like to show it at the York Towards Car Free Cities Conference. If you own it, could you get in touch with me please?

  • Show!

  • tinha que ter o dedo dos irmaos vilela nisso...

    you guys make me soooo proud!

  • I'm interested in learning what program this was edited onto.

  • + + + + + dream action BRAVO !

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