2009 is all set to be a year of neck-snapping change. That is why we have published the latest in both regional and global political, economic, fashion, design, tech and consumer trends in acute detail, before concluding each chapter with recommendations on ways in which brands can leverage the change to engage with consumers.
The ten changes in 2009 are:
1.From the decade of greed to the age of Obama.
2.From the American dream to the Chinese dream.
3.From eccentricity to sobriety.
4.From Dubai-esque to nondescript luxury.
5.From eco-chic to eco-cheap.
6.From concrete jungles to urban gardens.
7.From high-rollers to playing it safe.
8.From attitude to gratitude.
9.From high tech to slow tech.
10.From second life to augmented reality.
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