Pedigree & TBWA - "Pedigree Adoption Drive"

Global Effie Winner

Agency: TBWA
Client/Brand Name: Pedigree

Pedigree set out to prove to the world that it was more than just a dog food company; it needed to prove it was a dog loving company. So, the brand gave a voice to the millions of dogs around the world who need it most: those in need of homes. The campaign raised awareness of the problem, established a real emotional connection with consumers, and most importantly, helped thousands of dogs get adopted worldwide. Proving what's good for dogs is good for business, these efforts led to increased sales.

To read the full case study, visit
http://www.effie.org/winners/showcase/2010/4624

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Category:

Education

Tags:

• Global
• Effie