A short film featuring Easy usability from Toshiba EasyMedia which appeared on their website http://www.toshiba-europe.com/leadinginnovation/ to describe the fantastic feature sets of the EasyMedia range of notebooks. I was responsble for the concept, art direction and direction of the integrated campaign which included a microsite,webfilms, print, posters, sales promotions and e-marketing.The campaign rolled across EMEA, Eastern Europe, Asia, and South Africa.
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