Google Display network - Tips to optimize your Display campaigns

http://www.semetis.com - This tutorial presents two tips to optimize your Google AdWords campaigns running on the Display network. The first tip is to set a frequency capping. This capping will limit the number of impressions per user per day per week or per month. Finding the right capping allows you to target a wider audience and to avoid overwhelming your audience. The second tip is to exclude below the fold impressions if your reports show lower quality performances. This video shows how to activate both these features in your Google AdWords interface. For more information, do not hesitate to comment.

Category:

Science & Technology

Tags:

• display
• display network
• google display
• google
• frequency capping
• capping
• below the fold
• above the fold
• content network
• google optimization
• google adwords
• kelly halfin

[Semetis]

Quizz - What feature would you use to limit the number of impressions per user ?

[Auctionguide]

Good work, nice information.

[gintonic78]

Thanks for the tips about Google Display Campaigns. Google Display is a real opportunity and the technology and tools are definitively improving. Looking forward for your upcoming videos. G