Sprint has attracted a large Facebook following of 165,000+ fans, with whom the company engages using tools like a vanity video upload tool. Fan posts and comments are plentiful, and Sprint quickly enters the dialog to when queries are lobbed in its direction.
The latest social media extension for Sprint is the creation of a Twitter feed -- @sprintcare -- that acts as a giant fire extinguisher for smoldering service issues. Richard Pesce, who manages social media and digital communications, for Sprint Nextel, chatted with me at a recent BDI event about how the company is successfully using Twitter.
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