Parker Brand: A Look At Digital Outdoor

This is a quick analysis of the digital billboards that have been popping up in our market. This is on-site commentary folks. Video is taken from an "in traffic" point of view, so you really get a feel for just how fast these digital messages go by. I take a closer look at the same board from a nearby parking lot. Some quick observations, from a designer's point of view, and we're done. Worth a look if you have to deal with designing these things. -Oran

Category:

Education

Tags:

• advertising
• outdoor
• billboards
• parker
• brand
• analysis
• creative
• art
• blog