When Why and How of Case Method.m4v

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Uploaded by on Sep 22, 2011

During "Case Method Month" Marc Robinson, Director of GlobaLens at the William Davidson Institute at the University of Michigan presents this Global Business School Network webinar, moderated by Richard McCracken, Director of ecch. This seminar taught participants about the case method and how to incorporate case studies into their teaching. It began with an overview of andragogy, i.e., learning strategies focused on adults. It described how adults' learning needs differ from childrens', and how case studies can be an effective part of learning for adults. Additionally, the seminar introduced participants to how teaching case studies are structured and how a professor's teaching strategies will be different when teaching case studies.

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