Special Guest: Jeffrey Hayzlett, former Fortune 100 c-suite executive, keynote speaker and author of "Running the Gauntlet"
http://hayzlett.com
Welcome to the 2012 Kickoff Show!
During this episode, guest host Jeff Ogden and interviews celebrity CMO and marketing expert, Jeffrey Hayzlett. During the show, Jeffrey Hayzlett discusses:
- SnapTags - what they are and how to use them
- The value of crowdsourcing and "friendsourcing"
- How B2B (and B2C) marketers can use social media to engage with and learn from consumers
- Why change is critical, but hard to do
He also provides fresh ideas marketers can use to engage buyers, key marketing tips for 2012 and information about his new book "Running the Gauntlet"
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MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.
great vid.
JAHSHBTV 1 month ago
Cool Video!
mig189189189 1 month ago
Excellent interview.
I like Jeffrey's clear, practical view of marketing -- and his Friendsourcing approach.
VelocityPartners 1 month ago
Tahts a useful interview thanks I never knew QR codes could B so cool.
trashrobot1 1 month ago
We want to thank Jefffrey Haylett for his appearance on our 2012 Kickoff Show. He's a heck of a guest and lots of fun! We loved having him on our show.
dmrirish 1 month ago in playlist Episode 7: Running the Gauntlet