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Sony Bravia Balls

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Uploaded by on Nov 17, 2007

The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig. The idea was originally a segment of The Late Show with David Letterman in 1996 where it was filmed rolling bouncy balls down the same street. Fallon the advertising agency involved with the commercial denied they have ever watched the episode, and claimed this as a coincidence.

Additionally, Sony recently launched a consumer education web site that aims to demystify consumers' confusion surrounding high-definition technology.

This television and cinema advertisement is accompanied by the song Heartbeats, written by Swedish duo The Knife and performed by José González.

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  • the frog

  • Listen to The Knife - Heartbeats, original and the best version.

  • excellent work!

  • Copy of the tango clear ad which never got aired. Copycats !!!

    ;)

  • best ad eva luv this song :)

  • Yes, José González - Heartbeats

  • Yes, José González - Heartbeats

  • any1 know the song?

  • Beautiful

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