The launch of the BRAVIA brand was supported by an advertising campaign featuring 250,000 brightly-colored rubber balls (real, not computer-generated) bouncing down a San Francisco street. The advertisement was made by former Danish photographer Nicolai Fuglsig. The idea was originally a segment of The Late Show with David Letterman in 1996 where it was filmed rolling bouncy balls down the same street. Fallon the advertising agency involved with the commercial denied they have ever watched the episode, and claimed this as a coincidence.
Additionally, Sony recently launched a consumer education web site that aims to demystify consumers' confusion surrounding high-definition technology.
This television and cinema advertisement is accompanied by the song Heartbeats, written by Swedish duo The Knife and performed by José González.
the frog
RockLee566 2 years ago
Listen to The Knife - Heartbeats, original and the best version.
alanstarkie2001 2 years ago
excellent work!
1888junkteam 2 years ago
Copy of the tango clear ad which never got aired. Copycats !!!
;)
s2quattro 3 years ago
best ad eva luv this song :)
stsaig1 3 years ago
Yes, José González - Heartbeats
pivipivipivi 4 years ago
Yes, José González - Heartbeats
pivipivipivi 4 years ago
any1 know the song?
guns511 4 years ago
Beautiful
bvs2007 4 years ago