Case: Opel Movano Banner
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Uploaded by McCannLowe on Oct 13, 2011
THE FIRST VAN THAT CARRIES YOUR STUFF ACCROSS THE WEB
To promote the Opel Movano Van range, McCannLowe created a banner that is both useful and innovative : working just like websites such as YouSendIt or WeTransfer, the banner allows to upload up to 2 GigaBytes of file in the rear of the van and send it to someone accross the web... who'll then receive an email to download the file and learn about the Opel Movano.
- 74 likes, 2 dislikes
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this is bad. Really bad
jpoynts 2 weeks ago
I like the idea and all but not sure if "big file sender"s overlap if at all with van purchasers.
deleuje 3 months ago
@oatsful Well I know that the purpose of advertising is to advertise - I work for an ad agency! I just think that this idea would have worked just as well without the heavy brand wrapping in the message that the other person receives. If I sent a fat ad message like this to my mates they'd think I was a prat. For your info, there are plenty of free heavy data transfer systems around - would post you a link but YT wouldn't like it prob..
longjon120 3 months ago
@longjon120 because that defeats the purpose of advertising... I would happily deal with free file transfers for the price of receiving an ad. Very cool idea... props to Opel
oatslful 3 months ago
Great idea. Shame that it forces you to be a spam mule and send an ad to your mates. Why not just offer the utility of file share and say this is courtesy of the Movano?
longjon120 4 months ago
@TheGillouze merci TheGillouze !
JerGoldFilm 4 months ago
Yo ho ho, it's the pirate's van for me
kgeiger 4 months ago
Great idea! 6000 uses is on how many impressions ?
MrPalko09 4 months ago
So smart. Nice one McCannLowe!
natedavis 4 months ago
Nice banner... Finally a usefull banner!
TheGillouze 4 months ago