Deirdre Breakenridge, author of PR 2.0 and President and Director of Communication at PFS Marketwyse, discusses the concept of mircomedia at PRSAs T3PR Conference.
If you haven't read it already, I HIGHLY recommend Deirdre's book, PR 2.0! It's the best business book I've ever read. Unlike most business books that are written, which dish out broad advice, PR 2.0 provides extremely specific advice and an incredible online tool set to help you out. A lot of authors toss in the "2.0" buzz word but don't really do much with to justify using it. Deirdre's book, however, is as current and cutting edge as it gets!
If you haven't read it already, I HIGHLY recommend Deirdre's book, PR 2.0! It's the best business book I've ever read. Unlike most business books that are written, which dish out broad advice, PR 2.0 provides extremely specific advice and an incredible online tool set to help you out. A lot of authors toss in the "2.0" buzz word but don't really do much with to justify using it. Deirdre's book, however, is as current and cutting edge as it gets!
noonej 10 months ago