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Rob Norman at the '08 MEC Toronto Digital Summit - Part 4/6

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Uploaded by on Dec 7, 2008

In his key note speech at our '08 Digital & Emerging Media Summit, Rob Norman, CEO of GroupM Interaction, speaks about addressable, searchable, sociable, and mobile new media and marketing. In his view, Mass media advertising is going the way of the dinosaur. Technology is enabling us as marketers to get incredibly finite in our targeting of consumers with relevant messages, in appropriate environments, directed specifically to them and their interests.

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