Marketing Metrics Management at eBay - Part II - eMetrics Marketing Optimization Summit

http://online-behavior.com/emetrics In Part II of his presentation, Bob Page, eBay's Vice President of Data & Analytics Platform, starts by talking about how to manage multiple departments data marts. He goes over the internal solutions that eBay built to optimize data usage and delivery. He also shows some of the analytics and optimization tools that eBay built to optimize the website and their culture of testing.

*About Bob Page*

As eBay's Vice President of Data & Analytics Platform, Bob Page brings more than 15 years of passion for analysis to the world's largest online marketplace. Bob leads eBay's data and analytics infrastructure, and is responsible for the strategy and policies that power data-driven decisions. From data warehouse and business intelligence solutions to advanced analytics and custom insights, Bob delivers solutions for strategic use of data.

*About Online Behavior*

Online Behavior is a source of knowledge for website owners and analysts looking to understand how their online customers behave. But that's not all, understanding does not make a website better, action is required. That's why a broad range of techniques and strategies is needed to help optimizing websites. You will find information pertaining to:

Market Targeting & Segmentation ( http://online-behavior.com/targeting ): Learn how to segment, provide the right message, and personalize your visitors' experience. Increased website relevance equals increased conversions and customer satisfaction.

Website Testing & Usability ( http://online-behavior.com/testing ): Learn how to prioritize testing efforts, understand what affects user experience, and get ideas on the most profitable way to test your website.

Web Analytics & Optimization ( http://online-behavior.com/analytics ): Learn the most advanced conversion optimization techniques to optimize your current traffic; turn new visitors into customers, and returning customers into loyal friends.

Category:

Education

Tags:

• marketing
• optimization
• measurement
• ebay
• Bob Page
• eMetrics Summit
• Online Behavior
• Web Analytics