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Measuring Minority Audiences (Pt2) - Bud Breheney & Harvey Morrow, Kantar Media

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Uploaded by on Jan 14, 2011

Presentation from the Advertising Research Foundation's (ARF) Audience Measurement 5.0 conference on 22-23 June 2010 at Millennium Broadway Hotel, New York City.

Presenters:
Bud Breheney - Chief Commercial Officer, Kantar Media Audiences North America.
Harvey Morrow - Director of Research Services, Kantar Media Audiences North America.

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Education

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