Upload

Loading icon Loading...

This video is unavailable.

JOE'S® Fall '13 Video | "Lost on Level 3"

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to like joesjeans's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to dislike joesjeans's video.

Sign in to YouTube

Sign in with your Google Account (YouTube, Google+, Gmail, Orkut, Picasa, or Chrome) to add joesjeans's video to your playlist.

Published on Aug 8, 2013

http://www.JoesJeans.com | "Lost on Level Three" -- JOE'S Fall/Holiday 2013 ad campaign was shot by photographer Ellen Von Unwerth, with a video short entitled "Lost on Level Three" by director Kim Jacobs and artistic direction by Marie Noorbergen. The ad campaign and video short feature models Bambi Northwood-Blyth, Jodie Smith, Lana Zakocela and Sam Hayes.

The storyline opens with a close-up of a skull-topped walking stick stopping a closing elevator door. In the next sequence, we embark on a journey where our sense of time is blurred. We see the characters lost, making their way through a building without knowing where or in what time period they might be. The video's track simultaneously plays a jazzy clarinet and trumpet riff reminiscent of the 1920s, but then pulls us back to the present with a modern baseline beat.

Known for a love of story telling, Joe's campaign captures moments in an unspecified time to highlight the timelessness of the collections modern pieces all set against a notable backdrop.
@Joesjeans.com | http://Joesjeans.com

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Loading icon Loading...

Ratings have been disabled for this video.
Rating is available when the video has been rented.
This feature is not available right now. Please try again later.

Loading icon Loading...

Loading...
Working...
Sign in to add this to Watch Later

Add to