NZI Business News: Taking advantage of the internet

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Uploaded by on Oct 9, 2008

Lisa Davies looks at how some small to medium New Zealand businesses are a bit slow to take advantage of the internet and suggests that in the current economic climate, businesses cant afford to get it wrong.

The interview includes informative comments from:
Rebecca McLeod, Business Owner, Made4Baby
Victoria Crone, Head of Consumer Marketing, Telecom New Zealand
Mike Baddeley, CEO, Wired Internet Group

A key statistic is that 94% of all web users search the internet before making a purchasing decision.

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