MediaVest Exec Says Effective Ad Targeting with Online Video is Finally a Reality

http://www.beet.tv/2010/03/mediavest-targets-audience-through-online-video.html


SAN FRANCISCO -- The giant media agency MediaVest is a big believer in online video and is now turning to the Web to precisely target audiences, said Donna Speciale, president of investment and activation and agency operations.

I caught up with her at the recent 4A's conference. She talked about how clients are starting to consider a wide range of video sites, including small and large and those with user-generated and professional content.

Helping clients feel comfortable in edgier content is still a challenge, but that's part of what the agency is working on this year. "It's a chance to hone in on audiences and target them," she said. "We want to forget the waste and hone in on the 18 to 24 year-old, or teens, or kids."

Daisy Whitney, Senior Producer

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• Beet.TV
• ad targeting
• online video