8 Social Media Strategies to Engage Multicultural Consumers (Social Blade)

Social media and marketing in general should do more than cast a generic net for online consumers; strategists and marketers need to make the extra effort to appeal towards minority audiences and the multicultural nuances of the wonderful world of varying demographics. Mashable had great piece entitled 8 Social Media Strategies to Engage Multicultural Consumers; I could just reiterate those points, but the deeper message thats relevant here is that the companies and businesses that go the extra mile to engage with these audiences will reap the most out of their social media strategies. Youve got to analyze every nook and cranny of your target audience and create a strategy that encompasses the nuances of varying cultures and ideologies; optimizing marketing strategies to reach consumers that your competitor might not be making themselves visible can most certainly give you an edge in your engagement strategy.

Recently, more companies than ever have begun using social media to reach multicultural consumers. If youre wondering whats behind the trend, it stems (in part) from a recognition of the size and economic clout of multicultural groups — now about 34% of the U.S. population, with an estimated spending power of over $2 trillion.

Full Show Notes: http://socialblade.com/show/2010/04/23/do-you-like-green-episode-38-youtube-f...

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