http://www.reachlocal.com ReachLocal helped Direct Tire transition from strictly radio advertising to Internet advertising to reach new customers. Direct Tire needed a way to reach customers who were no longer using traditional media like radio. ReachLocal has increased Direct Tire's visits and phone calls with targeted campaigns to customers who are searching for brakes, shocks, tires, and more. Barry Steinberg, CEO of Direct Tire says, "I am not the search engine expert, but my guy at ReachLocal is, and he has all the answers to my questions."
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