3D projection mapping in the city centre of Amsterdam for H&M

Loading...

Sign in or sign up now!
Alert icon
Upgrade to the latest Flash Player for improved playback performance. Upgrade now or more info.
151,362
Loading...
Alert icon
Sign in or sign up now!
Alert icon

Uploaded by on Nov 25, 2010

On 22, 23 & 24 November 2010, H&M brought their flagship store in Amsterdam to live with a 3D projection mapping on the historic building. For over 3 minutes, guests and a gathered crowd enjoyed a surreal fairytale of light and magical effects. A red ribbon, wrapped around the building, untangles and transformed the building into a colorful dollhouse where nothing is what it seems.

Agency: Muse Amsterdam (www.muse.nl)
Production: MrBeam, Mickey Did It, BeamSystems.

Link to this comment:

Share to:
see all

All Comments (41)

Sign In or Sign Up now to post a comment!
  • Awesome, how it's made!? Can't believe it:) sorry for my english, i'm czech

  • you guys are so good at this 0.0

  • I love that fuckin city!!

  • Holy crap?...

  • I serously need to no the song that goes "you rockstar" the work of magic in every culture the song !!

  • whats the song that goes rockstar rockstar

  • That is amazing!

  • love this ..true art!

  • i can't imagine what the people who were stoned or tripping off their asses on the legal weed and shrooms there must have thought when they came across this.

  • Fanta did something similar in Dubai. Search for 'Sexy Fanta Chase' in YouTube and click the first link.

Loading...

Alert icon
0 / 00Unsaved Playlist Return to active list
    1. Your queue is empty. Add videos to your queue using this button:
      or sign in to load a different list.
    Loading...Loading...Saving...
    • Clear all videos from this list
    • Learn more