This is a 10 min summary of a 55 min presentation that was delivered by Chris Penfold at the easyFairs Packaging Innovations event on 24th Feb 2010 at the NEC Birmingham, UK. It provides an insight into Chris' views on the growing effect, implications and opportunities of the internet and crowdsourcing on the packaging design process and on ways of working. He also talks about the convergence of Web & technology and effect on consumer & patient interaction and personalisation, with some great examples of emerging & leading-edge packaging design.
For more information or a copy of the full presentation please contact enquiries@designcognition.com
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