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豐田的危機管理,出現了什麼問題?/天下雜誌 情境決策第一集

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Uploaded by on Mar 16, 2010

2010年,世界第一的TOYOTA豐田汽車,因為油門踏板設計缺陷,導致暴衝致死的事件,讓社長豐田章男站上美國國會聽證會,向消費者鞠躬道歉。這是豐田汽車成立七十年­來,最大的危機。豐田的危機管理,出現了什麼問題?天下雜誌的「情境決策」單元,帶您從豐田汽車事件,深入探討跨國企業如何做好危機管理。(採訪記者:黃靖萱)

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  • musicboxforever.說的一點也沒錯..尤其(大多­都各自以利益爲先)..與最近紅的(慣老闆)一文有異曲同工之妙­.0.0

  • 初步迹象顯示豐田有意隱瞞汽車缺陷的事實。日本企業管理模式不是­絕對的可靠,大多都各自以利益爲先。此事件可以作爲借鑒 - mbf

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  • 冰凍三尺,非一日之寒~ toyota 好好檢討吧!!

  • 當一個集團大到一個規模時,就要明白化整為零。

  • 動之以情來出發

  • @musicboxforever 說得好!

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